What Is Healthcare Social Media Marketing?

Healthcare is a highly competitive industry, and reaching new patients necessitates a robust digital marketing strategy. And, with a slew of mergers and acquisitions in the healthcare field and a large number of changes to health insurance over the last few years, the healthcare industry as a whole has undergone some fundamental changes.

Using social media to attract customers is one method. Social media platforms enable hospitals and healthcare facilities to connect with potential patients one-on-one while also providing valuable information to assist them in making the best healthcare decisions.

How do you create an effective healthcare social media marketing strategy? This article answers that question by discussing the value of social media in healthcare and providing tips you can use right away! You will also get to understand the benefits of social media, current trends, and social media strategies that might work well for your healthcare business.

Related Blog: A Healthcare Digital Marketing Guide: 8 Ways to Get More Patients

Importance Of Social Media In Healthcare

Medical knowledge used to be the currency of professionals. Aside from consulting a doctor or nurse for health advice, the average consumer had few options. Today, nearly limitless information is readily available, and the majority of people get their medical advice primarily from online research and social networks.

Now, where do you seek medical advice? Five years ago, you might have said “the doctor.” Today, if you are like the adult majority in the urban world and 80 percent of internet users, your answer is more likely to be “the internet.”

Remaining relevant and reach these audiences, the healthcare industry must meet them where they are: on social media. In other words, having a healthcare social media strategy is no longer an option; it is a must. And, with the right approach, social media can be a powerful tool for establishing trust, reaching out to more patients, and disseminating valuable medical information.

In healthcare, social media refers to the various tactics that healthcare organizations, payers, and providers use to connect and engage with their patients to improve the quality of care and decrease readmission rates.

So, how can social media play its part in ramping up the healthcare business and add more value? Let’s take a look!

1. Raise Brand Awareness

A healthcare facility or hospital can also use social media strategy to promote events, research, treatments, and other services. Your healthcare facility’s promotional content should remain balanced for the best results. For example, you could highlight an upcoming event at your location one week and then share some exciting research findings the following week.

Maintain the freshness and excitement in your social media content. It’s for the benefit of your audience. Raising brand awareness and patient loyalty and trust can get aided by raising awareness for various activities.

2. Patient Care Support

Nearly 40% of young people (aged 14 to 22) have used online tools to connect with others dealing with similar health issues. It includes groups on social media.

This link has the potential to provide significant benefits to patients. A Facebook group for 350 liver transplant patients, caregivers, and healthcare providers got created by researchers published in the journal Surgery. A whopping 95% of survey respondents said that joining the group had improved their care.

Facebook groups are another excellent way for healthcare professionals and patients to interact on social media. Patient support and education can also be part of social group interactions. One study looks into whether a Facebook group for patients with coronary heart disease can increase participation in cardiac rehabilitation.

Of course, there are privacy concerns when discussing health online. It is an excellent application of Facebook secret groups, which do not appear in search results. Users need to get invited to participate.

3. Cost Effective Marketing

According to the Advisory Board, the number one concern for health care system executives is long-term cost control. The second is creative approaches to cost-cutting.

CEOs of healthcare systems recognize the importance of efficient growth and financial sustainability strategy in establishing a cost-competitive structure. They will be able to provide high-quality yet cost-effective patient care and treatment in this manner.

However, cost-effectiveness in health care marketing does not necessarily imply never spending money or resources to promote a healthcare provider’s patient care services.

If you want to achieve the desired marketing goals, it is necessary to make wise decisions about where, how, and when to invest resources.

The need for cost-effective marketing in healthcare deems essential. Why do you ask? Health systems perform several functions, but their primary goal is to improve a society’s health.

Although the same expenditure, not every health system produces the same health outcomes.

A good marketing strategy can assist a medical practice in resolving some cost issues. It is critical to balance between cost and results to determine what works and what does not.

4. Patient Engagement

Instead of publishing into the void, make an effort to build relationships with those who interact with you. Responding to their comments, posting polls, and asking open-ended questions about your content are all ways to get social media users to pause and think about your content and brand. A smaller but engaged audience is far more valuable than a large but unengaged audience. Building a relationship leads to trust, and as previously stated, trust leads to business.

5. Online Reputation Management

The development of a brand’s trustworthiness is critical. It is vital in healthcare because any distrust would result in the brand’s extinction. What is the reason for this? 60% of adults choose a healthcare provider based on online reputation/ratings.

If you wish to maintain positive brand identity in the eyes of consumers, healthcare businesses must manage their online reputation. Having a reliable online reputation is essential in this day and age, given the growing popularity of social media, third-party review websites, blogs, and other digital platforms.

People rely on one another’s opinions to determine whether a service or brand is deserving of its claim. If you are experiencing difficulties in this area, a healthy and intelligent ORM practice would be beneficial. A solid ORM strategy will assist you as a brand in increasing sales, developing a brand image, establishing credibility, and assisting in recruitment.

6. Healthcare Services Promotion

According to estimates, in 2020, some 3.8 million people across the world used social media. While an average American will spend nearly seven years of their life on social media, the story remains the same in the other parts of the globe. It’s a no-brainer, then, that online advertising is a long-term way to reach your target audience now and in the future. Sponsored content outpaces organic reach on many platforms by a significant margin. On Facebook, for example, organic reach is only 6.4 percent of a page’s likes. To reach new and existing audiences, you almost have to use a pay-to-play strategy.

Your social media ads must be relevant, well-written, and accompanied by an image that will capture the attention of your target audience. Furthermore, you must ensure that any content you create and promote is per each platform’s terms of service for health content.

7. Enhance Brand Loyalty

It is time for the health care industry to shift its focus to brand loyalty or develop patient allegiance to their company/brand. Consumers in the healthcare industry now have more options, more information at their fingertips, and easier access to world-class healthcare facilities and reviews than ever before.

The best time to establish a patient/customer relationship is much earlier, when the patient is relatively healthy, not in crisis, and may have a regular everyday health-related question that does not necessitate a hospital visit.

8. Increase Referral Traffic

Referral traffic is one of the most important sources of leads for a company. It refers to all visitors who arrive at your website from sources other than search engines such as Google. Google refers to all clicks from links on social media and other websites that lead to your website as referral traffic.

When a visitor clicks on a link to your website from a reliable source, they learn about your company and its products, which leads to them becoming prospective customers. It provides a fantastic opportunity to expose your content to new audiences. It also enhances networking opportunities and contributes to increased brand awareness and recognition.

Social interactions play an important role in ranking. You can choose to share content organically or on a budget for brand awareness, lead generation, or traffic.

Make sure to create an engaging landing page that users get directed to after reading your post. It is also critical to post consistently and at the appropriate times to reach your target audience.

9. Educate Patient

The majority of your audience is interested in health and fitness, but the human body is complex. Social media is an excellent tool for informing people about their health. It reduces risky behavior and assists in preventing or overcoming the effects of any disease and other health issues one might have.

Don’t make solely self-promotional posts when you can focus on ways to help your audience. Making your organization a valuable resource fosters trust. It is advantageous when it comes time to find a healthcare provider.

10. Increase Conversion Rates

Most healthcare organizations and professionals market their services and attract patients through their websites. However, just because someone visits your website does not guarantee that they will become a customer. The success of a healthcare website gets determined by the number of people who convert.

Another effective strategy for increasing your conversion rate is to use eye-catching and clear calls to action (CTAs). A CTA button’s purpose is to instruct visitors on what to do next. However, putting too many CTAs on the same page will only confuse your visitors.

Why Invest In Social Media For Your Healthcare Marketing?

Social media marketing is a beneficial way to establish and manage reputation and public awareness. It is quickly becoming a primary means for healthcare providers to interact with and engage new patients.

In today’s digital-driven world, having a social media presence is a must-have for healthcare marketing. As a result, having an appropriate mix of online social media platforms has become a critical tool for effectively reaching, engaging, and exciting consumers.

Social media marketing uses several social media platforms to connect with your target audience to build your brand, drive traffic to your website, and increase sales. The most popular social media platforms are Facebook, Instagram, Twitter, LinkedIn, Pinterest, and YouTube.

Let’s look at some relevant statistics and figures to show how social media has impacted healthcare in recent years.

1. One-fifth of smartphone owners have at least one health app installed on their device. The most popular types are exercise, diet, and weight loss apps.
2. 31% of healthcare professionals use social media for professional networking.
3. 41% of people said social media would influence their choice of a doctor, hospital, or medical facility.
4. Two-thirds of doctors use social media for professional purposes, preferring an open forum over a physician-only online community.
5. Sixty percent of doctors believe social media improves the quality of care they provide to patients.

Source

How To Create A Social Media Strategy For Healthcare Marketing (Step by Step Guide)

With increasing competition and expectations of better service and faster responses, healthcare providers need to turn to social media to strengthen relationships with patients. Because a lack of resources and time frequently prevents doctors and hospitals from staying in touch with patients, social media allows them to respond to patient needs quickly.

Medical practitioners are increasingly promoting their services online, whether through Facebook, Google+, Twitter, YouTube, or LinkedIn. This article explains how healthcare professionals can make the most of available social media platforms. The following are the best social media strategies for the healthcare industry:

Step 1: Decide Your Social Media Marketing Goals

A social media strategy is a document that outlines your social media goals, the tactics you’ll use to achieve them, and the metrics you’ll use to track your progress. Your social media marketing strategy should also include a list of all of your existing and planned social media accounts, as well as goals for each platform on which you are active.

The first step in developing a winning strategy is defining your objectives and goals. You can’t measure success or return on investment if you don’t have a purpose (ROI).

You can consider the following as social media marketing goals for healthcare professionals:

• Improve lead generation: Before you move on to converting leads, generating them deems essential, especially when it comes to social media marketing in the healthcare industry. With content marketing on social platforms and other channels, you can improve lead generation, which will eventually help your healthcare business in the long run.
• Increase website traffic via social channels: Creating a landing page for when people click on the links on your social media platforms will drive the traffic to your website. It increases visibility, awareness and creates trustworthiness with your content.
• Increase brand awareness: If you want social media marketing to work in your favor, you need to ensure that you highlight your healthcare brand in the best possible manner. The awareness you create with sessions or live chats on social media can bring your brand into focus and, in turn, increase visibility.
• Promote treatment and other services: Putting out generic content can work for a while. However, you need to ensure that you promote the treatment facilities and other services you offer at your healthcare facility. It will allow people to see what you do and help them get in touch with experts.
• Improve online reputation: Online Reputation Management (ORM) works very well, especially in the social media world. Always respond to queries and comments. So people have an interactive platform for when they need to get in touch with you for your healthcare services.

Step 2: Identify & Research Your Target Audience

When it comes to any industry, if you want to market yourself, you need to ensure that you reach the right set of people. Therefore, identifying your target audience and finding ways to approach them with relevant information becomes vital in the healthcare industry. You can ask yourself the following questions that will help you figure out the next step in your social media marketing strategy.

Note that you do not have to classify your entire target group into one. You can have multiple focus groups that cater to different needs, thus building several customer personas and providing them with information only they need to know or see.

Who Is Our Target Audience?

Who are they?	(E.g. job title, age, gender, salary, location, etc.)
What are they interested in that you can provide?	(E.g. entertainment, educational content, case studies, new products, etc.)
Where do they usually hang out online?	(E.g. Facebook, Instagram, etc. or niche platforms)
When do they look for the type of content you can provide?	(E.g. weekends, during their daily commute, etc.)
Why do they consume the content?	(E.g. to get better at their job, to become healthy, to stay up to date with something, etc.)
How do they consume the content?	(E.g. read blogs, listen to podcasts, watch videos, etc.)

Step 3: Analyze Your Competitor Social Channels

To ensure your social media marketing strategy works well or not, you can begin by analyzing how your competitors have fared in this regard. You can take a leaf out of their book or step it up with additional inputs and make way for an effective plan of action.

Social media competitive analysis will help you with the process of benchmarking your results against the big-times in your healthcare industry. It can help you identify opportunities for growth and strategies that may not be working as well as you imagined.

How To Do A Competitive Analysis On Social Media?

You can either do a one-time social media competitor report or hire someone on your team whose sole responsibility is to keep track of your competitors. Most businesses fall somewhere in the middle, with a quarterly or monthly report. Whatever level of analysis you select, the insights will be priceless.

Perform competitive analysis on social media that contains four steps that will work for your brand.

Step 1. Determine who your competitors are

Step 2. Gather intel

Step 3. Do a SWOT analysis

Step 4. Incorporate the latest data with social media monitoring

Top Social Media Competitor Analysis Tools

To gather intelligence directly from various social media channels, you can use the following social media tools, which will help you get started. All of these tools have gotten designed to ensure that you get the maximum output. It helps your brand grow on all social media platforms.

1. BuzzSumo – BuzzSumo can help you find the most shared content by your competitors. It can assist you in brainstorming both opportunities (such as new types of content or topics to investigate) and threats (areas where the competition is becoming dominant).
2. Hootsuite Streams – Hootsuite Streams is a powerful tool that lets you track keywords, competitors, and hashtags across all social networks from a single, simple dashboard. What is the most basic application? Add all of your competitors’ accounts to a single Stream and keep an eye on it whenever you want.
3. Brandwatch – Brandwatch provides some valuable competitive analysis tools. One of the most important features is its simple graphic depicting your brand’s social share of voice. The social share of voice is a metric that compares how much people talk about your brand online to how much they talk about your competitors.
4. Synapview – Synapview is an app that allows you to track competitors and hashtags on Reddit as well as blogs.
5. Mentionlytics – Mentionlytics is a social media monitoring tool also helpful in conducting a competitive analysis on social media. You can find out what people are saying about your brand, competitors, or any keyword on Twitter, Instagram, Facebook, YouTube, Pinterest, and other websites (news, blogs, etc.).
6. Talkwalker – Talkwalker is best known as a social listening tool, with a massive library of competitive and non-competitive insights from over 150 million sources, including blogs, forums, videos, news, reviews, and social networks.

Step 4: Choose the Right Social Media Channels

Navigating the social media seas is frequently a perplexing and cluttered journey. With so many social media networks to choose from, you’re probably feeling overwhelmed by the options or drowning in the responsibilities that each channel entails.

You are not required to be on every single channel. Choosing what works best for your customer, team, and resources will help you cultivate authentic relationships, build trust, and convert when it comes time to sell your goods and services.

Source

So, how can you choose the best social media channels for your healthcare business? Here’s how!

• Determine your target customers, which will help you understand where they’re active and the best ways to reach the audience.
• Take stock of your brand and industry which will give you freedom in terms of content creation.
• Determine where your competitors thrive on social media. Conduct further analysis into the performance of their social media strategy.
• Determine your social media goals so you can develop relevant content for your target audience.
• Pick the channels that will help you reach your target audience and achieve your goals.

Step 5: Perform a Social Media Audit

If you use social media for your business marketing, you should know how to conduct a social media audit. Don’t be alarmed – a social media audit isn’t nearly as terrifying as it sounds. However, it is an essential component of creating or revising an effective social media marketing strategy. An audit of your social media accounts can assist you in understanding what is going on in each network.

1. Track down all your social media accounts
2. Make sure each account is complete and on brand
3. Identify your best posts
4. Evaluate the channel performance
5. Track your results over time
6. Calculate your return on investment (ROI)
7. Understand your audience for each network
8. Decide which social media channels work for you
9. Standardize your channel ownership and passwords
10. Conduct regular audits to stay up-to-date

Step 6: Set Up Social Accounts Or Improve Existing Profiles

If your business does not already have a social media account, you are a rare find!

While your healthcare brand may have a presence on limited social media platforms, you can do so much more to ensure that you gain the most out of it. It’s time to understand how you can improve your existing profiles and align them with your current and future business goals.

First up, you need to use suitable size images for each social media platform. Next, you need to keep the same picture for all your social media profiles to be relevant and recognized. Along with that, make sure that you use the same handles everywhere. You can also review your tags, stay discoverable in a search, complete your bio and profile, cross-promote, and eventually build social trust.

Step 7: Create Social Media Content & Promote

Your content is complete, and you’ve set up all of your social accounts. So, what now? How do you promote your pages, and where do you spend your time? These social media promotion ideas will help you get started with your marketing efforts.

If you want to make content marketing successful, it entails more than just creating and sharing on social media. If you wish to grow in prominence, you must promote your content. You may post articles and videos on all of your channels regularly, but how many of your followers see them? Are there a sufficient number of potential customers engaging with your posts and clicking ahead? If you want to make a splash on social media and start seeing some serious ROI, you must promote each social media post separately.

Social Media Post Ideas For Your Hospital

If you own a healthcare facility or a hospital and want to promote your services, social media posts can help you reach the target audience and engage with them. Understanding how you can create content and promote it on your social media channels will give you an insight into what your readers want and help you strategize better. Here are some social media post ideas for your hospital or healthcare facility that you can follow:

1. Educate your followers about health issues to prompt them to avail of your services if they see any signs or symptoms. Sometimes, it will only add to people’s knowledge, but in turn, it will give you the necessary recall value.
2. Highlight awards, accreditations, certifications, and other milestones achieved by your hospital to attract customers to your institution. It will also give the audience an insight into your credibility and trustworthiness, which most healthcare readers wish to know beforehand.
3. Let your followers know about facility and equipment upgrades as it will give them access to your expertise and infrastructure, helping you gain their trust.
4. Share photos and videos of your healthcare facility or hospital for others to see.
5. Feature people from your hospital so they can share their experience of working there with potential customers and appeal to them to get treatment and services at your facility.
6. Get followers engaged through contests and giveaways.
7. Get seasonal and create content that remains relevant for those days or weeks. People searching for that keyword can come to your website and get all the information they need.

Step 8: Leverage Paid Social Ad Campaigns

Paid social media is a method of targeting a specific sub-audience. It gets done by displaying advertisements or sponsored marketing messages on popular social media platforms.

Paid social media includes pay-per-click advertising, branded or influencer-generated content, and display ads. When you see a paid social media advertisement, look for the “sponsored” or “promoted” tag near the post.

Every social media platform is unique. Twitter focuses on short-form content, Instagram on visual content, Facebook has its marketplace for shopping enthusiasts, and LinkedIn is the place for networking professionals. As a result, paid social media on each platform varies and should vary depending on the campaign and audience.

Each paid social media platform has distinct features that distinguish it from competitors. However, there are three key features of a converting paid ad that your platform of choice should support. They are visual content, easy access to lead capture forms, and enough space to include enticing ad copy.

1. Facebook

Using Facebook Ads allows you to generate new leads and raise brand awareness. Facebook offers reports and analytics ideal for experimenting with variables such as post time and content type, so try out different ad formats and see what your audience responds to the most.

2. Twitter

Twitter offers ad settings based on your budget, such as how frequently your ad will get seen, where it will get viewed, and the type of ad to run. When you’re ready to start running social ads on this platform, Twitter provides you with several formats to choose from based on your objectives.

3. Instagram

Instagram now gets used by 84 percent of people to discover new products, up from 64 percent just four years ago. With this kind of growth, it’s probably not a bad idea to pay for a spot in front of the platform’s 1.16 billion accounts.

You can choose an amount of ad spend that works for your budget, starting at $1 with Instagram Ads. This amount gets determined by the campaign’s timeline and the size of your audience.

4. LinkedIn

LinkedIn’s targeted ads allow you to enter keywords and target audiences based on their interests. So, if you choose to post a job for a specific role, your ad on LinkedIn can help you find a diverse pool of candidates with relevant experience.

Step 9: Test, Evaluate, And Adjust Your Strategy

How will you know if you’ve met your social media objectives? You must measure your results to determine how effective your social media efforts are.

You can keep a count of the number of followers you attract and retain along with what people are saying about you, your brand, or your healthcare industry. You can track which social media channels drive the most traffic to your website are all important metrics to monitor. Social media metrics should always get linked to your social media marketing objectives and target audience.

To track and measure your progress, use built-in tools like Facebook Insights and Twitter Analytics, third-party tools, and Google Analytics measurement of social traffic and conversion.

Conclusion

Hospitals should follow their customers’ lead as they increasingly use social media. Healthcare organizations, in particular, must pay close attention to what their patients are saying online (and act on this knowledge) and leverage the ability of online influencers to reach large crowds and spread your message.

As a healthcare organization or hospital, you must create valuable content that educates your audience and use social media as a deliberate space for brand building. You can engage, support, and create a space for productive conversations between everyone – your patients, doctors, industry leaders, and policymakers.

To effectively use these communication channels, you as healthcare professionals and the healthcare organizations you serve must develop new healthcare social media strategies and policies. It will assist in engaging patients, building brand loyalty, and ultimately producing a more informed, empowered patient.

Are You Ready To Leverage The Power Of Social Media Marketing For Your Healthcare Organization?

At InnoServ, you will find us dedicated to changing how everyone does healthcare communications for the better. We are heading towards a change. Change by experience, driven by innovation, and proven in delivery. We work alongside healthcare professionals, pharmaceutical brands, clinics, and hospitals to overcome the complex challenges of modern healthcare. Our work blends strategic insight and deep scientific understanding with creativity and digital innovation, delivering healthcare campaigns and solutions that make a difference in people’s lives.

So how can you combine healthcare, social media marketing, and the overall digital marketing space to master marketing for the audience? Let InnoServ help to attract patients, connecting science, strategy, creativity & technology.

Increase Patient Volume With A Specialized Healthcare Marketing Agency

How do you plan to attract more patients to your service? How do you increase your brand presence on social media? Are you thinking through your current strategy? If you’re not sure, be sure to have a solid healthcare digital marketing agency to help you get there.

InnoServ Digital is an experienced healthcare marketing agency in India. We work with you and think like a patient (we step in their shoes too!) to develop a patient-centered strategy for your medical practice. Once the plan is in place, be sure to receive better patient engagement, higher customer satisfaction, advanced patient care, and lower marketing costs.

Ready to rise on the social media platform?

Get started today!

What Is Automotive Digital Marketing?

It might sound like you’re trying to sell a car online, but only part of it holds. Driving home a car is still the traditional way to do it. While you might weigh the pros and cons of several cars online, test driving it to eventually buying it remains the same.

Unlike previously, when you went to the showroom after showroom to find the best-suited car for you, today’s car-buying technique has taken a different turn. You will find car enthusiasts or the regular buyer searching for the newest car models, comparing them, and finally settling for one that leads the way home.

Today, technology has taken the front seat, and you get to experience the essence of driving a car by sitting in your chair all day. Isn’t that something? After all, it’s not every day that you get to drive a car or experience driving it in the comfort of your home.

Advancements in technology, coupled with digital marketing strategies, help you gauge consumer behavior. They help create an advertising formula that places you and your car dealership company ahead in the race. Visibility plays a pivotal role in how well you perform in the automotive market. This point is where digital marketing gives you an upper hand and helps you make your presence felt online and also reach the right audience. You can fine-tune your messages to make sure the right people hear you and find you for their next car purchase.

Since automotive digital marketing is the way forward, it’s only fair that you get the most out of its strategies, set your priorities straight, and achieve your end goal by bringing it all online. With 500 million+ internet users today, you can spread your message online at any time. It would broadly encompass responsive websites, Google AdWords campaigns, SEO tactics, unique landing pages, mobile apps, email marketing programs, social media content, and so much more.

Here, you will learn the benefits of digital marketing, its several strategies, and how and why it has gained importance in the automotive sales space.

Why Does Automotive Industry Need Digital Marketing?

Different influences and situational occurrences drive the buy-sell market of the automotive industry. With most car sales happening at the dealership level, an online search is where it all begins today.

However, it isn’t as easy as it sounds. Automotive marketing has its challenges carved out, but gaining the trust of your leads is the first step you can take to open the doors to climbing sales. An extensive number of people sitting online gives you a head start into winning them over with well-planned and executed digital marketing campaigns, so you reach them at the right time, every time.

Here are five essential pointers that show you why digital marketing has gained a strong foothold in the automotive industry.

• Which car is the best for me? This question runs through everyone’s mind when they set out to buy a car of their own. However, this uncertainty can help you gain their trust and narrow down the choices for them. Discussion forums, relatives and friends, blogs, and reviews are some of the go-to options for people to zero down on the choice of car.
• Is this the right car for me? Visually appealing videos and short reels can turn someone into a buyer. Once the choice gets made, other aspects such as the interiors, color, trunk space, leg space, etc., gain importance in the mind of the buyer. So, if you allure them with videos that feature the different aspects of the car, walkthroughs, reviews, and ask them to come over for a test drive, it can help convert your lead.
• Can I afford this car? One of the first vital aspects any car buyer looks at is the price. If the car fits within the budget, the sale can go faster. Nowadays, you will find most buyers comparing car prices online to get an estimate of the range so you can approach every lead with more focused targeting.
• Where should I buy this car? This aspect of car-buying can become a make-or-break moment for you. Most buyers search online for car dealerships near them and if you happen to have one in that region, make sure you add all the information possible against your listing. Details like contact number, full address, working hours, and the types of cars available can help the leads become your potential buyers.
• Will I get a deal on this car? Every buyer wants to get a fair price for the four-wheeler they purchase. Therefore, the price comparisons online and the offer at the dealership will play a pivotal role in their decision-making process. Therefore you need to come up with strategies and added benefits to attract the buyer to your car dealership.

In India, 52% of people cited ‘improvement in the financial situation’ as the trigger to purchase a new car, while 49% stated the same reason to buy a used car. Given the current situation worldwide, the market has opened its doors to multiple opportunities in the automotive industry, from electric vehicles to used cars, thus giving you a chance to drive up your sales.

Source: Google Auto Gearshift India Report 2020

 

Benefits Of Digital Marketing For Automotive Industry

Digital marketing has carved a space for itself, with most businesses finding their niche audience online. It’s no different for the automotive industry. With internet users multiplying by the day, the emphasis on online marketing strategies has gained momentum. It has reached a point where it has become crucial for every company to make their presence felt online to understand the consumers’ needs and wants.

Even in the automotive industry, a significant portion of the customer’s purchasing journey gets completed through digital channels. Therefore, the need for new and innovative online marketing techniques becomes prominent.

Here are some more benefits of digital marketing for the automotive industry and car dealership:

1. Customer Knowledge:

Online surveys and feedback from the existing customer base will help you to know what the customers want and manufacture and produce cars and other services that fit the bill. Also, these surveys will help you gain the trust of your customers by taking relevant action, thus creating a positive reputation in the automotive market.

2. Hitting the Target Audience:

One of the most significant advantages of digital marketing is that you get to direct your product to the right audience. Access to demographic and geographic information will help you make informed digital marketing strategies. By monitoring the latest trends and consumer behavior, it gets easier to reach out to the existing as well as the potential consumer market.

3. Making Yourself Known:

In the online world, big and small businesses can compete with each other virtually by following the most effective marketing and advertising strategies. It will help you rank on top and drive online traffic to your website, thus making yourself known.

4. Offering Attractive Benefits:

Coming up with special discounts and deals on four-wheelers and attracting the customers through digital marketing will work in your favor.

5. Access Relevant Databases:

You can access large databases of records and reach an extensive amount of potential customers through various channels via digital marketing. It will also help you narrow down your target audience depending on their search.

The best way to achieve your sales via digital marketing is to access and utilize the following strategies for the automotive industry.

9 Automotive Digital Marketing Strategies To Drive More Sales for Car Dealers

With 95% of new car buyers and 94% of used car buyers researching online before heading to the dealership, your automotive marketing strategies must work to set sail in the right direction. While it might get hard for you to implement all these strategies in one go, taking that first step will help you increase your leads and sales exponentially.

You will come across several digital marketing processes and techniques such as SEO, SMO, SMM, PPC, Google Ads, Email Marketing, Content Marketing, PPC, Affiliate Marketing, SEM, YouTube Marketing, and many more. Here, you will get to understand each service in detail.

Here are 9 actionable digital marketing ideas and strategies for your car dealership to get more customers and drive sales:

1. Automotive Local SEO

Search Engine Optimization (SEO) will help you drive traffic to your website organically, which means without any paid methods. Automotive Local SEO is a platform that will allow you to interact and reach your local market using SEO practices and boost the visibility of your website.

What Is Automotive Local SEO?

With online research becoming an integral part of the auto-buying process for most customers, the criticality of automotive local SEO strategies for your car dealership to achieve success and profitability gets magnified.

The several SEO practices that allow you to target a local automotive market come under the purview of automotive local SEO. Therefore, if you implement any of these techniques, there’s a probability of your sales and visibility increasing.

Example: See below example, how Mercedes-Benz’s Local dealer website is ranking on 2nd position with proper automotive SEO strategy. 

Automotive Local SEO Benefits

Automotive local SEO consists of a series of strategies and ideas that help improve the visibility of your car dealership on Google and other search engines when people in proximity to your location perform a search.

The five main benefits of automotive local SEO are:

1. Visibility: Building online visibility with local SEO activity, such as citation building, can help you in the long-term scenario.
2. Greater Sales: Once your local visibility improves, it will help drive more foot traffic, service customers, and sales.
3. Targeted Audience: With the help of local SEO, you can optimize your website for local search, thus delivering more targeted traffic for relevant search terms.
4. Google Maps Visibility: If you use Google My Business optimization, it can lead to enhanced Google Maps visibility, helping your dealership along the way.
5. Relevance & Reputation Management: Both these terms mean a great deal when it comes to the automotive industry. Therefore, concerning relevance, content marketing, and link building help and reputation management helps build the trust of your dealership brand and can generate more sales.

In fact, according to some studies conducted in 2020, it’s been seen that 92% of new car buyers rely heavily on online resources like search engines. On the other hand, 63% rely on brand websites, thus making it a mandate for most dealerships to work these techniques into their digital marketing practices.

SEO Techniques Your Car Dealership Website Required

Considering the plethora of SEO techniques at your disposal, you need to narrow down those that work for you specifically. In the case of the automotive industry, some definite SEO processes work better, and you can see why right below.

1. Technical SEO:

Any and every process works better when you make sure it is technically sound. Not unlike its name, technical SEO refers to the process of ensuring that your website adheres to the technical requirements of search engines like Google. The goal is to improve the organic ranking of your website and increase visibility. Optimizing your site through crawling, indexing, rendering, and website architecture comes under the purview of technical SEO.

2. On-Page SEO:

This SEO practice will optimize your web pages to rank higher and get relevant traffic in the different search engines. You can optimize both the content of the website and the HTML source code of the page to meet the requirements.

3. Link Building:

It is one of the most implemented SEO techniques where you can get other websites to link back to your website. The benefit of this tactic is that it sends a signal to Google and other search engines that your website shares quality content worthy of citation.

4. Local Brand Citation Building:

If you want to increase your local visibility online, you need to add specific parameters against your dealership, such as name, phone number, address, etc. The local brand citation building process can appear on websites, apps, and online social platforms.

5. Engage with Local Audience through Local Events:

Local workshops or exhibitions form an excellent source for you to engage with the local audiences and get instant access to new customer bases.

Automotive digital marketing through local SEO can prove beneficial if used and implemented well. You will find other useful online marketing techniques further on in the article as well.

2. Organic & Paid Social Media Marketing for Automotive Industry

Social media marketing has proven to be a useful marketing tool over the years for various businesses across different verticals. Digital marketing for the automotive industry through social media platforms isn’t unusual either. You can join the conversation by entering the social media world with innovative marketing techniques, either organically or through paid promotion. Read on further to understand the impact of social media marketing in the automotive industry.

What is Automotive Social Media Marketing?

The purpose of automotive social media marketing is to enhance your car dealership visibility and reach on various social media platforms. Why social media? The ever-changing consumer base and their varying demands call for innovative and adaptable strategies, which involve the use of social media.

You need to understand the changing trends and navigate the patterns and competition to boost your car dealership’s presence, both online and offline. After all, your prospective car buyers are on social media, and you need to be too.

Organic Social Media Marketing

When businesses, brands, or individuals use free content, such as posts, photos, videos, stories, etc., with each other through their feed, it gets termed as organic social media marketing.

Example:

When you, as a brand or business, post to your account, you can expect to reach:

• A percentage of your followers (your organic reach)
• The followers of your followers in case the latter choose to share your post
• People who follow the hashtags used in your post

In simple terms, you can use organic social media to build relationships with your customers and engage them in every stage of their car-buying journey.

Paid Social Media Marketing

Advertising. Yes, that’s correct!

You must have seen advertisements on TV and heard of other online ad platforms. So, when you decide to pay money to social media platforms such as Facebook, Twitter, YouTube, LinkedIn, etc., you allow them to advertise to new audiences or engage the existing audience by boosting your organic content.

Currently, paid social media marketing has paved the way for you to target new audiences and convert them into customers.

Example:

Benefits of Social Media Marketing for Automotive Industry

Social media marketing, whether organic or paid, has plenty of benefits that can drive your sales to an all-time high. You can take a look at the top five benefits that social media brings to the automotive industry.

1. Brand Awareness: Social media can help your car dealership reach new heights by promoting quality content to the right audience, thus building your online presence and creating a name for your brand.

2. Relationship Building: Once you get new leads and a bigger audience, social media can help you build relationships with new and existing customers via attractive offers and relevant content.

3. Customer Service: The surge in social media users has also brought in more accountability and responsibility from the brands’ end. Therefore, if someone reaches out to you via Facebook or Twitter, you can immediately address the concern and offer real-time customer service.

4. Relevant Reach: If you opt for paid promotions or even through organic content, you can reach a wider audience but a relevant one. The power of social media marketing is such that it filters your audience and brings you the most relevant data for you to work.

5. Turning Leads Into Customers: If you have people reaching out to you via social media, you can turn these leads into customers by addressing their questions and offering them an ideal solution, making it a win-win situation for both of you.

Top 4 Social Media Channels for Automotive Marketing

The social media channels or platforms currently riding high in the charts are the ones known to every social media user today – Facebook, Twitter, LinkedIn, and Instagram. These channels will help you promote your dealership in a more constructive and useful manner, as the reach is higher.

1. Facebook – You will find numerous tools available on Facebook that you can use in your digital marketing strategy. You can make use of Facebook Business Pages, Messenger, images, videos, GIFs, and more to attract users with your content and access analytics to see how you’re doing with each of these posts.

2. Twitter – Depending on your audience, you can use Twitter to your advantage as well. Similar to Facebook, you can access analytics to understand the performance of your tweets and other posts concerning your brand or dealership.

3. LinkedIn – The LinkedIn audience looks for specifics when it comes to posts and videos or any other shareable content. Therefore, a more focused approach towards your target group can bring you success. A simple ad on LinkedIn can reach 12% of the world’s population. Moreover, the engagement has increased 50% year over year.

4. Instagram – Visual marketing can come in handy when it comes to Instagram. You will find 60% of Instagram users open the app to discover products. Therefore, get a business account for your page, and see how well you fare with the help of analytics.

Other platforms like YouTube and Pinterest might also help in your digital marketing strategy for the automotive industry.

 

3. Automotive Google Ads Campaign

Google ads have shown that they can reach a wider audience and help you convert leads to customers regularly. However, doing it right holds the key to a lucrative automotive Google ads campaign. Below you will learn more about Google ads and how they can expand your dealership business.

What Exactly Is Google Ads for Automotive Industry?

When it comes to the automotive industry, you will have to create several campaigns to advertise each car model under your dealership. These advertisements will get showcased either through search or display ads on Google with a targeted focus on geographical location, demographics, competitors, etc.

1. Search Ads for Car Dealers

You can reach your audience through Google search ads as they specifically appear in the search bars. Therefore, when someone puts in a search keyword, these ads will show up at the top of the search page.

If you’ve heard of Google AdWords, you have taken the right step to make sure that your car dealership reaches as many people as it can who wish to buy a car.

Example:

2. Display Ads for Car Dealers

Websites that enable Google ads have this feature where display ads can show up. These ads usually appear on the side of different websites. They allow you to influence buyers at every stage of the purchase cycle – whether they are at the beginning of their research or if already on a competitor’s radar.

While the use of display ads is plentiful, they are an excellent source to drive traffic to your website, generate leads, boost the performance of your paid search campaign, or lead buyers straight into your car dealership.

Example:

Benefits of Google Advertising for Car Dealers?

Maximizing reach is one of the significant benefits of Google advertising for car dealerships. Nurturing visitors over time and retargeting them now and then also proves efficient. This Search Engine Advertising can prove to be beneficial for you in several aspects, such as:

1. Improved Range of Targeting:

Broad keyword search terms like “car dealerships” will show your ad at the earlier stages of product research. You can even broaden your base by bidding on long-tail keyword search terms like “car dealerships in Mumbai.” The latter shows more intent on the part of the customer, thus enabling you to engage with them at the right time.

2. Get Quicker Results:

You can start running ads and boost the odds of potential customers seeing your dealership first. It’s possible on a page where organic results don’t appear until below the fold.

3. Build Brand Awareness:

Earning the trust of your visitors becomes paramount in the automotive industry. Therefore, through the Ads search network, you can reach out to the potential customers with your brand, its tagline, your offerings, and the kind of copy and extensions you showcase. With the Google display ads, you can increase brand awareness by showing your ad to more people. Both of these strategies will allow you to strengthen your brand.

4. Earn More Conversions:

To earn more conversions on your Google ads, you will have to come up with a post-click landing page that adds value to the advertisement. This way, you will maximize your ad spend due to two things in particular – message match and focused design.

5. Maximize ROI:

Different bidding strategies like Cost-per-click (CPC), Cost-per-thousand impressions (CPM), and Cost-per-action (CPA) will help you maximize your ROI, drive traffic to your website, build brand awareness, and focus on conversions.

4. Automotive YouTube Marketing

The reach of YouTube is unparalleled, and using that to your advantage, especially for the automotive industry, should not be an afterthought. According to several reports, 69% of people who used YouTube while buying a car were influenced by it – more than TV, newspapers, or magazines.

Whether it’s real-time experiences or reviews, video marketing has paved its way into the marketing scene with much gusto. However, capturing the attention of your viewers from the get-go becomes essential. So, to make every video you upload on YouTube more appealing, you can make use of these different types of videos:

1. Product Reviews
2. Video Testimonials
3. Brand Films
4. Event Videos
5. Live Streams
6. How-to Videos
7. Educational Videos
8. Unveiling Videos

What is YouTube Marketing in Auto Industry?

Getting a virtual experience of what your car would look like in the comfort of your home or on-the-go can transform the buyers’ journey and your dealership and sales experience. From YouTube Live to 360-degree videos, to tutorials and product launches, this platform has revolutionized the car-buying experience for everyone.

Using YouTube videos as research to understand the make and features of the car, to watch them gain more knowledge of the vehicle allows your customers to make an informed decision, thus helping you with dealership branding and sales.

Why Use YouTube Marketing for Auto Industry?

1. YouTube’s expansive reach helps you cater to a larger audience, which in turn will help you convert them into your customers.
2. You will get more visibility on Google when you choose to market your car dealership via YouTube. Google Universal Search allows images, videos, and local searches to blend under the search results.
3. If you make captivating videos that showcase the cars you offer, you can make more conversions frequently.
4. Buyers tend to purchase cars from dealerships they trust. Therefore, you will have to make videos that help people connect with your brand.
5. Once you reach a reputable position, the audience can help you get through to a larger audience by sharing your videos and commenting on them. You can treat it as another form of product or brand reviews.

You can learn more about YouTube Video Marketing Trends for Auto Industry in India right here Why The Automobile Industry Must Use YouTube Video Marketing In 2020 In India.

5. Online Reputation Management for Auto Industry

Reviews can make-or-break your car dealership or brand. The increase in digital buyers has led to a dependency on what others have to say about you. In such a scenario, you should emphasize online reputation management and maximize the opportunities to enhance your image.

You should consider the use of technology, the ability to create consistent branding, the bridge between SEO rankings and reviews, and timely responses to all the reviews and comments as a solution to online reputation management.

What is ORM for Auto Industry?

Online Reputation Management (ORM) in the automotive industry forms a bridge between tangible products and intangible services. The need for ORM comes as a consequence of the dependency of car buyers on online reviews before making a purchase.

Since today’s buyers are more informed than ever, there’s a wealth of information available to them before you even engage with them. You cannot deny the power of online reviews. Therefore, use it as a means to build your brand with potential customers and work towards addressing every feedback.

What Does Your Car Dealership Need in ORM?

Managing both marketing and sales together can get cumbersome, especially if you have to take care of ORM at the same time. Availing of marketing services from a reputable digital marketing agency can help you deal with one aspect of your car dealership service.

Remember, letting online reviews go unanswered can become detrimental to your overall reputation and could also push away potential customers. Therefore, you may need to spend on both inbound marketing and ORM to build an online presence and a positive one.

6. Impressive Automotive Website Design

Apart from copy, website design in terms of the look needs special attention to attract customers and also keep them engaged. You can create a user-friendly website that does not take away from the feel of it but one which the visitors can easily access.

Add some elements and techniques to make your automotive website that much better will help you with your sales as well. A clutter-free website with easy-to-read content and also mobile-friendly can help you get the engagement you need with your potential customers.

You should keep the following points in mind:

1. Optimize your website for mobile viewing
2. Minimize page load time
3. Integrate chatbots to drive conversions
4. Use SEO to your advantage
5. Boost engagement and conversions with videos
6. Keep your website simple yet memorable

Why Car Dealers Need An Impressive Website?

You should create a website with a goal in mind. While business reach is one of the goals, you should not ignore conversions either. Therefore, use a clean website layout to make that brilliant first impression.

Other crucial points you should remember are:

• Practice the principles of perfect pricing gives the visitor an advantage of shopping for a car online.
• Integrate a site-search tool in your website to engage highly motivated buyers who know what they want.
• Make sure your website is easy to navigate. If not, you can lose your potential customer within seconds.
• Built-in finance calculators can also help a great deal if your buyer needs to figure out the budget.
• Add reviews and testimonials to your website as the buyer tends to trust the opinion of those who post their feedback online.

 

7. AI Chatbot For Automotive Industry

You can enhance your website and drive sales with an AI chatbot for your car dealership. Most chatbots will allow you to optimize service and support, improve the car buyer’s journey, address breakdown queries, and boost new car sales as well.

What is the AI Chatbot for Auto Industry?

Automotive AI chatbot is a computer program developed to assist users with various queries related to the four-wheeler. It helps them learn about newly launched cars, book a service slot, and get an on-road price quotation.

AI chatbots in the automotive industry will help you market your products to a large audience at a very cost-effective price. You can use an automobile chatbot to generate leads, book a test drive, market vehicles, access user analytics, and answer multiple queries of the customer.

How Chatbots Helps in Drive More Sales

If you need to boost your car sales, chatbots will help you more than you can imagine. The technology used in chatbots gives the customers or visitors 24*7 sales query support, which in turn assists you in keeping them engaged.

You can also make use of the chatbots to run drip promotions on WhatsApp, qualify leads in real-time, and prioritize them as hot, warm, or cold to proceed mindfully in the marketing process.

Benefits of the Chatbot for Car Dealers

You will find plenty of benefits of integrating a chatbot on your website. For car dealers like yourself, chatbots can prove to be an essential component of the marketing and sales process.

1. The chatbot assists in pre-sales activities such as updating customers on car details, financing, and booking test drive. It also helps with post-sales services like car servicing reminders, roadside assistance, and more.
2. You can give your customers instant and accurate responses to their queries round the clock with the help of chatbots.
3. You can record, manage, and retrieve all the records with chatbots. Other details, such as purchases and insurances, can give you actionable insights.
4. Chatbots will help your buyer with all the necessary information such as car variant, features, price, and financing for them to make an informed decision. It will help you improve customer engagement and trust.
5. A unique customer experience will lead to better exposure of your brand. It will help you generate more leads, which in turn will get you higher sales.

 

8. Google My Business

Another digital marketing strategy to drive more sales is Google My Business (GMB). It is an easy-to-use tool that will help you manage your online presence across Google. Your customers can locate you effortlessly, and you can verify and edit your business information in the section.

What is Google My Business?

Once you created your Google My Business account, you can connect with your potential customers, post updates to your Business Profile, and get an insight into how buyers are interacting with your business on Google.

You can optimize your GMB profile by adopting the following measures:

1. Complete every section of your GMB profile. Name, address, phone number, website, and hours of operation are some of the key features that you should keep updated at all times.
2. Keep your business description short but informative. Use keywords and vital information concerning your car dealership in this section.
3. Choose a category. Be specific when it comes to choosing one to make sure your business gets listed on Google. If you add multiple sections, you may have to verify your business to make sure the information updated is accurate.
4. Select further descriptive attributes for your business. You can add distinctive features of your car dealership in this section to make you stand out from the rest and get potential customers to your website.
5. Add multiple photos to drive engagement. Ensure the quality of your images is top-notch, and keep updating this section as and when you have new pictures to upload. It will increase your engagement and get you more website clicks.

Another way you can optimize your GMB profile is through Google reviews. It can work wonders for your business and drive more sales and increase revenue.

Example:

How Does GMB Help Drive Customer Engagement?

You can attract customers with a well-appointed business profile on Google. If you add photos and unique offers to it, it will also give your customers another reason to choose your car dealership.

• Your GMB profile verifies you as a legitimate business.
• It also provides social proof of the legitimacy of your dealership via reviews.
• It tells your potential customers where you are and how they can get in touch.
• You can use GMB to appear in the top search results with ease, thus driving sales.
• It provides you with the number of visitors who saw, clicked, and engaged with your profile.

Benefits of GMB for Car Dealers

If you choose to create a GMB profile for your car dealership, you can benefit in multiple ways:

1. You can manage business information by claiming and verifying your GMB profile.
2. You can edit your “hours of operation” for holidays and events, thus letting people know when you’re open for business and if you have any discounts or sales on the horizon.
3. You can access data that gives you the number of unique website visitors, enabling you to note the common search keywords used to reach your website individually.
4. You can promote announcements with a call-to-action and a link to your landing page.
5. You can respond to reviews – good or bad – and gain the trust and attention of your existing and potential customers.

9. Presence On Automobile Portal

With the growth of several automobile portals, the recognition you can get is unparalleled. If you feature in the top automobile portals, you’ve made a mark in the automotive industry with your car dealership.

You will see that many factors can push your rankings on different search engines, and the most comprehensive reviews can get you featured on the top automobile portals in the world, let alone India.

Example:

Here are some of the top automobile portals –

• Carwale
• Zigwheels
• MotorBeam
• Auto Portal
• Tech Zone India
• Auto Car India
• Car Trade

 Digital Marketing Trends In The Automotive Industry

Digital marketing trends in the automotive industry may or may not differ from other sectors. However, they do have a lot to say about the functioning of the quarter and its future.

Reflecting on these aspects of the automotive industry, the current digital marketing trends that have impacted this sector are B2B marketing, mobile optimization, mapping the customer journey, customer service, big data to personalization, and video marketing. You can reach your customer base by capitalizing on these trends and make the most of the digital platform with the use of various channels.

Summary

Digital marketing has captured the world by a storm. You will find the best of everything online and marketable. Therefore, before you jump on the bandwagon, understanding the intricacies of this form of marketing and its benefits can help you achieve your goal in the long run.

Whether it’s social media channels like Facebook and YouTube or direct digital marketing, the end goal remains the same – increased revenue and better business opportunities. So, you can make use of this feature and reach your desired target.

As a car dealership company, you need to handle both marketing and sales. However, when it comes to digital marketing, finding someone that understands its nuances and help you climb up the charts can prove useful.

Drive More Car Sales With InnoServ Digital

Do you already have a strategy in place? Would you like to see more car sales in the future? Have you thought about your presence online? If not, you need to approach a credible digital marketing agency that can help you through the entire process.

InnoServ Digital is an experienced digital marketing agency in India. We work with you to develop both a consumer-centric and business-centric strategy for your car dealership. Once you implement it, be prepared to receive better engagement, higher customer satisfaction, more car sales, and lower marketing costs.

Ready to drive your sales up the digital marketing ladder? Connect with us today!

What is Real Estate Digital Marketing?

Real Estate digital marketing = attracting more clients and generating more revenue.

Not only the buyers, the real estate developers also agree on the fact that digital marketing is the best and quickest way of generating leads. Apart from busy schedules, the present gen-Z prefers using the internet first to churn out all the information and options about the real estate listings.

Digital marketing for real estate is very cost-friendly. With the help of digital marketing, developers can reach the target audience while creating a lasting impact. Since most of the people hunt houses online, it has become a platform for the home buyers and sellers to get what they need in just one click. When compared to the print and on-air media, the digital media marketing proves out to be the best of all. It does almost the same work in less than half of the total cost while generating quick revenues.

There are various types of digital marketing techniques, these include (but are not limited to):

• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)
• Social Media Marketing (Organic/Paid)
• Content Marketing
• Online Reputation Management
• Website development & management
• Email Marketing
• Video Marketing

Thus, if you’re in to know how digital marketing will work for real estate developers and realtors, we’ll uncover the 8 ways to boost sales.

Real Estate Marketing Methods: Traditional vs Digital

You may come across many discussions to debate the best performing or valid marketing technique to reach potential audience, which is traditional & digital medium. One website you read may quote that blogging is the best method. While the other says, print media has a maximum impact. The third one may say that social media is the best!

Uff, it can be frustrating! So, what’s the answer? The answer is that there is no single-best method. Thus, in this face-off, we’ll discuss the key features that make these channels different. It’s all about choices after all for you to choose which one suits your needs and reaches your audience the best.

Traditional Real Estate Marketing Methods

1. It’s a traditional medium (print, telephone, outdoor and broadcast) to convey your message loud and clear.
2. They rely on the selling techniques that heavily rely on the infamous four P’s of marketing: product, price, place, and promotion.
3. Traditional forms of marketing, such as billboards, radio and print media can be very effective, but also incredibly expensive.
4. It is difficult to determine how many people saw and read your print ad or heard your radio ad.

Digital Real Estate Marketing Methods

1. Audience can interact with you on your social channels.
2. Digital marketing platforms such as social media, search engine optimization and email marketing in effective and less costly.
3. Digital marketing allows real estate agencies to reach targeted groups of people, with a targeted message.
4. With digital marketing, you can measure data and times that people visited your website, and how many times someone was converted into a lead on your website.
5. Statistics show that 92% find their dream home from online searches. That’s a huge dip towards digital marketing!

The Verdict?

To summarize, digital marketing allows you to market to specific target audiences, at a specific time, with a specific message. This is incredibly useful for real estate agencies and individual agents, as you can build relationships with clients and prospective clients.

How do we know this for sure? We’ve been dedicating a lot of time to strategize, develop and implement sophisticated digital marketing campaigns for our real estate clients. In the process, we have been achieving some fantastic results across the board!

What Is The Importance of Real Estate Digital Marketing?

Even still, if you’re questioning, how will digital marketing benefit me? Why should I bother with digital marketing? Aside from getting noticed, digital marketing allows realtors to stay ahead in a saturated market.

Did you know?

69% of home shoppers who take action on a real estate website begin by typing a local term into a search engine. Big real estate agencies realize the business advantages of online marketing, and thus are allocating funds for it. But small & medium agencies often have a hard time figuring out how to market real estate service online for best results.

Real estate agencies are now realizing the business advantages of online marketing, and thus are allocating funds for it.

So, stick around to find out why digital marketing is important for real estate.

1. Emergence Of The Search Engine

How likely are you to ring a friend when you need information about property prices? Likely, but not always. Some are of the opinion that why go through the trouble when the information can be found with a few clicks? In the digital age, most people are relying majorly on search engines to get information and news.

44% of homebuyers looked for properties online first and 83% of all home buyers use the internet to search for homes.

2. Measurable Results

Measuring your online marketing with web analytics and other online metric tools makes it easier to establish how effective your campaign has been. You can obtain detailed information about how customers use your website or respond to your advertising.

3. Personalization

Imagine if your customer database is linked to your website, then whenever someone visits the site, you can greet them with targeted offers. The more they book a property from you, the more you can refine your customer profile and market effectively to them.

4. Chat With Followers

Home buyers are calling real estate agents much less than they used to with questions about a property. They’re going online, using Facebook’s Recommendations feature, and tweeting at real estate offices on Twitter. This outreach helps followers to develop more interest during the early stages of the buying process.

5. Let Your Creativity Talk!

The digital space encourages users to think out-of-the-box and you can make use of a variety of digital functions to engage with your audience. For instance, you could leverage Instagram Stories’ Ask Me Anything function to get some feedback from your clients about challenges they are facing!

Top 5 Benefits of Digital Marketing for a Real Estate Developer

Digital marketing is proven to be effective when it comes to selling lands and homes. Those who take advantage of the digital approach take the higher route than the traditional marketing efforts. There is no shortage of booming housing markets to take advantage of.

Property portals such as magic bricks, housing, and 99 acres have an extensive reach. This has increased its importance in the property market, especially amongst small and independent home builders. So, let’s take a closer look at all of the ways that real estate agents or real esate builder can benefit from digital marketing.

1. Boost SEO Strategy

Search engine optimization, or SEO is a strategy used to increase website traffic by ensuring that the site can be easily found in search engines.The aim for property professionals is to improve their website’s ranking, to get it closer to the top of Google’s list. Thus, a comprehensive and well planned SEO strategy can attract the right audience to your property.

2. Creates A Stronger Reputation

The process of buying and selling homes is built on word of mouth. Real estate brand and agents can stand apart from the crowd if they’re have a well-planned social media, e-mail and digital marketing strategies. The more positive reviews a realtor can garner, the more likely they are to experience a much-needed surge in business.

3. Improved ROI

Assign the right budgets to the right areas of marketing, and generate the best ROI. This is why a strategy can help, to ensure you are integrating everything together, and that your campaigns align. Less wasted time and money.

4. Optimized Results

Have you set out time to review and act on your analysis? If not, you should include it. A digital marketing strategy helps you to continually improve key aspects of your digital marketing, and see exactly where you are getting results.

5. Get Ahead of Competitors

Competitor intelligence is essential so that you can determine your business’s position within your industry. However this can actually be monitored very quickly and effectively setting up Google Alerts. It is a clear method of finding out your latest competitor news and their latest product and marketing strategies.

8 Real Estate Digital Marketing Techniques

The great thing about Digital Marketing is that ingenuity and creativity can always win over big marketing budgets. Online marketing has been at the forefront of the advertising industry for a number of years now, and its an evolving industry too!

This is why a well-researched, carefully planned strategy can be the difference between a real estate agent’s success and failure.

So, here are the 8 digital marketing techniques every real estate builder & realtors can use to increase sales:

1. Real Estate SEO Marketing

50% of buyers between the age of 37 and 51 found their homes online, claims a trends report by the National Association of REALTORS® Research Department. So, is your website easily navigable, enabling visitor to find what they’re looking for, sort through multiple results, compare listings, and finally buy from you? If not, SEO is what you should be looking for.

What Is Real Estate SEO?

Real Estate Search Engine Optimization (SEO) is simply showing up in the search engines when people are looking for YOU to help them buy or sell a property. With SEO, you can optimize your website for search engines, which increases their visibility in search results, meaning more eyes (and offers) on your available properties.

Why Real Estate Industries Must Use SEO?

How fast, secure, and mobile-friendly is your website? Do you have a proven email funnel, and follow-up system in place to build a strong connection with prospects? SEO is arguably the most important, and the most important aspect for every realtor to consider. From Local SEO to keywords, to website audits and other technicalities, SEO can take your digital branding to a next level.

2. Real Estate Social Media Marketing

Real estate social media marketing is the usage of social media channels by realtors to promote and advertise their brands as well as properties. Social media marketing has become an integral part of marketing strategies for all businesses, and the real estate sector is no exception to this.

What Is Real Estate Social Media Marketing?

A report by the National Association of Realtors suggests that 77% of realtors actively use social media for real estate in some form. This is why the existence of real estate brands on social media is a no brainer. Realtors use social media applications such as Facebook, LinkedIn, Instagram, YouTube, Twitter, and Snapchat to engage and connect with their customers and prospects.

Why Real Estate Brands Must Try Social Media Marketing?

A social media an ideal platform for realtors, is the ability to connect, engage, and promote to their target audience based on their interests, location, and behavior. When you choose a social platform, you can publish content that includes stories, images, videos, and also send messages, respond to comments, and advertise to segmented audiences. Thus, in this process, you are giving a very personalized and a real-time experience to your audience while engaging with them.

Types Of Social Media Marketing – Organic Vs Paid

Organic or paid social media marketing — which drives better business results? Either way, your social branding is ineffective without both. Let’s clear the air between organic vs paid marketing.

• Organic marketing: Organic social media marketing refers to sharing unpaid posts and updates on your company’s social media pages. They include, text, image, and video posts, posts with hashtags, posts with links, event listings, and more.

• Paid marketing: It’s a no brainer that paid social marketing is said so when you pay to advertise on social media sites. Paid social media marketing includes strategies like, boosted posts, sponsored posts, text, image, and video ads, and more.

What Are The Top Social Media Channels?

Quality always trumps quantity. It’s better to choose two or three channels and post high-quality, engaging content consistently rather than being all over the place. Trust us, it does no good. When we speak of top social media channels, all have their specific target audience, metrics and performance. However, the top most include:

• Facebook
• YouTube
• Instagram
• LinkedIn
• Twitter
• Pinterest
• WhatsApp
• Quora

4. Google Search Ads & Display Ads for Real Estate

A) Google Search Ads

Are you thinking about spending a high budget on ads to reach your target audience? You should consider spending it at the right place.  Google search ads are helping advertisers save time and provide users with the best ads for their search query. Targeted text ads are indispensable to a high-performing pay-per-click (PPC) campaign. When a prospect searches for something, your text ad appears if it is relevant to the search query.

The actual working of Google search ads is quite similar across most of the popular search engines. These ads are text-based ads that are shown on Google’s search results pages.

For instance, when you search for ‘2 bhk flat in Mumbai’, it’ll return sponsored results or ads as shown below:

B) Google Display Ads

Contrary to search ads, display advertising is a method of attracting the audience of a website, social media platform or other digital mediums to take a specific action. These are often made up of text-based, image or video advertisements that encourage the user to click-through to a landing page and take action (e.g. make a purchase).

Most display and online advertising campaigns are charged on a cost per click (CPC) or Cost Per thousand impression (CPM) basis. And there is no one way to do it. Your display campaigns can come in several shapes and sizes, which include the following:

1. Banner ads
2. Interstitial Ads
3. Video ads

Therefore, your strategy will ultimately depend on your goals. Some possible display ad goals include:

• Building brand and top-of-mind awareness
• Generating leads by offering a lead magnet
• Attracting abandoned users/customers through retargeting
• Nurturing leads through the buying process

4. Real Estate Content Marketing

Content is the king, heard of that?

And, content runs the kingdom of digital marketing or any media for that matter!

Successful content marketing requires strategic planning. This means that real estate agents have to plan what to say, as well as how and where to say it. This involves knowing your buyer persona, and the channels where they are best reached. Content acts as a great tool to attract and build up brand awareness.

Two great ways to start is social media and blogging. When you invest your time and money into content marketing, you’re focusing on providing value in an effort to attract prospects, capture and nurture leads, and acquire new customers.

What is Real Estate Content Marketing?

Content marketing for real estate is not for selling houses but experiences. Content marketing is a valuable tool for building up brand awareness and driving leads. Building up a presence on social media as a skilled real estate agent can help drive referrals and help potential clients to think of you. Blogs, social media, SEO are some of the proven ways to attract and convert a reader into a buyer.

Benefits of Real Estate Content Marketing

Content marketing is the new marketing. Real estate content marketing is a vast and complex minefield. It’s the backbone of your online marketing efforts, helping you to gain additional exposure and build your brand awareness. If you want to become an authority within the real estate industry, content marketing is a must. Still need convincing? Read further below:

• Makes you a subject authority
• Creates product awareness
• Search engine loves content!
• Encourages engagement
• Improves buyer quality

5. Real Estate Video Marketing

Thanks to smartphones, today we live in a world where a large number of people are equipped with a camera. Plus, it’s easier than ever to share and distribute videos with the help of Facebook or Instagram marketing. Which is why more and more people are leaning towards video marketing.

So, when everyone is doing it, why should real estate be left behind?

Real estate video marketing is one of the best ways to get higher quality real estate leads and generate more business. That’s because potential buyers are easier to convince and convert on a visual level. When they actually see the property via visual content, they have fewer doubts and questions. Videos are a convincing ‘key’ to their property purchase.

What is Real Estate Video Marketing?

People remember what they see and real estate relies on visual appeal, well mostly! Video is a powerful tool in every marketer’s tool belt – and if you’re in the real estate game, you’re definitely a marketer. Real estate involves trust and intuition – a personal video will help you seem more likeable, which can increase the amount of trust your customer has in you.

Benefits of Real Estate Video Marketing

So how exactly can you use video to stand out from the crowd?

86% of homebuyers use video to research a particular community and 70 percent use it to tour the inside of homes. 86% of homebuyers use video to research a particular community and 70 percent use it to tour the inside of homes.

If you want to reach these users, you’ve got to use video. Besides video being the most engaged with type of content online, video is also being prioritized by digital algorithms, like social channels including Facebook and Instagram, and search engines like Google. That means if you’re not using videos to reach your audience on these channels, your competition is. That’s not all, with video marketing, you can:

• Start conversation with customers directly
• Get clients to know you personally
• Add a human touch
• Show more detailing

6. Online Reputation Management for Real Estate Builder

If ever a negative word of mouth spreads, you know you’re company is in deep trouble. Real estate is one business in which image and reputation are both critical. You can get more clients by maintaining a positive online reputation.

Online reviews directly affect the way people spend their money. Translating reviews into sales is important in most industries, but it’s critical in real estate for two major reasons:

1. Buying or selling a house is a huge deal, financially and legally
2. Getting reviews is a numbers game. You can’t afford to let any of the satisfied clients slip through the cracks.

People are leveraging the Internet to find agents & homes. It is imperative to engage in ORM techniques to increase visibility for your real estate agency.

7. Impressive Real Estate Website Design

If you are a real estate agent or builders and still working on referrals, and run-of-the-mill methods, now is the time to create a website design for your real estate business. A functional and artfully crafted real estate website design can create a sense of trust that satisfies users and encourages them to consider your brand for fulfilling their real estate needs.

If your real estate business lacks an online presence, you are missing out on huge opportunities for your business. In fact, there is no excuse not to have an online presence for your real estate business. Here are a few reasons why every real estate business should develop a website.

• Promotes your service
• Makes your business 24×7 accessible
• Builds trust amongst clients
• Creates a user-friendly mobile experience

8. Listing on Real Estate Portal Sites

The best property websites in India are classified sites, which give you an option of selling, buying and renting properties with just a few clicks.

1. 99 Acres
2. Magic Bricks
3. Nobroker
4. India Property
5. Housing
6. Nest Away
7. Common Floor
8. Makaan
9. Prop Tiger
10. Sulekha Properties

Transform The Real Estate Industry With Digital Marketing

Building or selling real estate & properties in today’s dynamic environment requires a dedicated focus. You aim is to have a clear, profitable real estate marketing campaigns to help your business grow. These 8 ways to boost sales which we just discussed can offer your brand or yourself a great head start!

However, let’s clear one thing: Social media isn’t about uploading your instructions to Facebook. You need to have developed a process driven approach to drive enquiries and sell your inventory. This means that you’ll need to deploy a real estate specialized digital marketing agency that provides digital marketing for real estate agents, professionals, brokerages and companies.

Sell Your Property With InnoServ’s Specialized Real Estate Marketing

As an advertising agency with experience in real estate marketing we understand your business needs. We work with real estate agents, professionals, brokerages and companies on marketing strategies that focus on generating new customers.

We bring imagination, insight, passion and experience to help clients engage with their customers by creating impactful campaigns. So, if you’re up to take your real estate business on the top floor, let’s talk about how we can help to build your marketing strategy!

We’re a great team and we’re all about great results too!