58% of Smartphone owners download and use Mobile Health apps. And you are one of them!
Literally, health is at your fingertips!
The healthcare industry is continually pursuing the next technological advancement-catching up with the digital ‘pulse’ of branding.
As a doctor you have enough going on in your daily routine to think about your patients than look at your Facebook page performance. Digital Marketing for healthcare experts is a confusing prescription as their handwriting! Today, people browse ailments, book appointments and read review before visiting a hospital. Thus, digital marketing for doctors, hospitals, and clinics is to build a strong and authoritative online presence via social media channels, tools and techniques.
Digital marketing brings several benefits to doctors and medical professionals. It advertises their services to a wider range of public and helps in better managing their brand image, attracting new customers to their business. Digital marketing also enables the doctors’ clinics to access a host of new tools and techniques to serve the patients and healthcare seekers in a professional and more efficient manner.
Doctors can now get tremendous exposure and reach millions of people through social media, search engine optimization (SEO), search engine marketing and content marketing in comparison to the traditional advertising methods.
Also Read: A Healthcare Digital Marketing Guide: 8 Ways To Get More Patients With Digital Marketing In 2020
Deloitte conducted a study and found that 52% of consumers search online for information about treatment options or more generally to learn about health concerns/care providers. Thus, it clearly states that healthcare marketing strategy tends to encourage and strengthen the relationship between doctors, hospitals and the clinics.
Digital marketing is an effective tactic to utilize in branding and advertising of the hospitals and build their online presence. There are a lot of tangible benefits of healthcare digital marketing and below are the best of them!
Here are top 13 amazing benefits and importance of digital marketing for doctors, hospitals and clinics:
The health industry is becoming hypercompetitive. If you want to retain a healthy flow of customers, it is important that you spread awareness of the services you provide. Google found that 44% of the visitors choose to make their appointment online or by calling after taking number from websites before visiting the premises.
This, it shows us a particular trend of the prospects who do online research before choosing a hospital, clinic, or a doctor. Using digital marketing for your healthcare service gives a wider audience reach and creates a good branding of the healthcare services you provide.
Many healthcare services and medical practitioners avoid any kind of marketing service, considering it an inappropriate practice. Digital marketing for hospitals actually helps in making things more convenient and accessible for patients.
Say, having a website, and a social media page helps in providing the patients easier access to the healthcare providers and saves them from unnecessary service research. Patients very well remember a more user-friendly experience.
The internet gives your practice a great platform for showcasing your service offerings. Whether it’s showing a service section on your website or highlighting health packages on social media platforms, digital marketing makes it all easier. With a simple few simple clicks, your potential patients can see what you have to offer.
There is no limitation of exploration for them, they don’t need to wait outside your clinic to know the timings. An online presence is an extension of your brand that never sleeps. It’s 24×7 access is what helps a patient or a potential consumer.
Digital marketing for hospitals is more of a mandate than an option when it comes to promoting accurate information. If you’re not watchful of your online repute, it will allow the wrong information to spread like a viral. It affects one, spreads to all in its proximity. This can gravely affect your reputation and consumer base.
When you carry out a careful digital marketing strategy, it ensures that no negative word of mouth or misinformation takes place online. Your social media channel acts as an notice board of information.
You’ve been told that you have excellent consultation approach and that you really take the time to listen to your patients. Allow your satisfied patients to tell others how much they appreciate your services by creating a space for them to post reviews.
Digital marketing for doctors isn’t just about creating a social media page, it’s also about creating a space for patients to sing your praises. Ask patients to leave a review on your social channel, on your website, or on any review website before they exit your premise. You can do this subtly without nudging their privacy.
Websites and social media platforms are excellent cost-effective marketing tools, sending out information to thousands of people. Online marketing is extremely important for all businesses, including medical practices, because it has a huge influence on the way people make decisions.
There’s a new tactic that’s being used in the healthcare industry known as “geoconquesting,” an offshoot of “geofencing.” Geoconquesting, however, is the tactic of delivering your ad to an individual who lies outside the geofenced radius of a competitor’s location. This is a relatively recent strategy, but an effective one.
Marketing isn’t all about making attractive promotional videos and posting flashy ads. The benefit of using digital marketing for hospitals is that you can customize it as per your need. There are several tools and formats that you can use to market your service. Content marketing, for instance, is highly effective in maintaining a strong online presence and keeping the audience well informed about your service.
If your product demands only PPC advertising, it can be done so and likewise. Digital Marketing cannot be a ‘one glove fits all’ approach. Its unique and different for all, just like fingerprints of hands.
Digital marketing also provides marketers with the ability to track their profits from their investment in advertising and customer satisfaction. One of the biggest advantages of your practice in the digital era is the ability to track and analyze your results with the help of digital analytics.
This is a luxury that you do not enjoy with traditional marketing because there simply isn’t an option. Since you are no longer guessing about what’s working and what isn’t, you can reduce unnecessary expenses and focus to improve your ROI.
Healthcare brands have the ability to maximize their online presence and brand themselves through the use of search engine optimization (SEO). SEO allows doctors to be found higher in search engine results. For example, patients who are conducting a Google search for doctors in their local service area will be able to find the doctor’s office much faster than having no SEO used at all.
SEO isn’t just for hospitals at large. Many patients are searching for local practices online, and these searches eventually lead to a potential patient. In fact, according to Google, 28% of searches for something nearby result in a gain/purchase. Local SEO or optimizing your website for local search results, can also be a valuable digital marketing tactic for practices that operate in specific geographic locations.
Also Read: 7 SEO Techniques Your Healthcare Website Needs
Health authorities working in the healthcare field are a valuable source of information about all kinds of health concerns. Imagine a spokesperson from your hospital or clinic is constantly chatting and answering common queries. Wouldn’t it be great for your prospect to trust you and spread a good word of mouth for your services?
Social tools offer creative ways for healthcare professionals to address common questions. For example, the government of India developed a Facebook Messenger chatbot. It can answer questions, direct citizens to the right resources, and counter misinformation.
For example, see below screen shot –
Healthcare issues can be tricky to talk about, even with doctors. That’s especially true for subjects seen as private or embarrassing. This can get in the way of effective care. With digital marketing, patients have the privacy to ask a few questions and concern via chatbots or video call with a doctor.
These tools give the much deserved freedom and privacy which lacks when you visit a doctor. However, much can be discussed in case if the patient is from other city or country even. Can you imagine how much ease it can bring to a patient?
Converting a patient online is just a few clicks away. Did you ever think that it’s now a possibility? Instead of a patient having to drive to the clinic or wait for an appointment, they can make an appointment from the comfort of their home.
Website conversion rates average around 2%. For every 100 visitors, you can expect to only get 2 customers. And honestly, that’s a pretty good conversion rate. Many sites only have a 0.1 to 0.2% conversion rate. That takes 1000 visitors to get 1 customer. Get started on your digital marketing strategy by utilizing marketing automation to start reaching patients online now.
One of the greatest benefits of PPC is having your message placed in front of people who are actively searching for your services. Because online ads have such extensive targeting options, you’ll be able to reach your exact target market. Instead of mailing out flyers to everyone in the neighbourhood, you’ll be reaching patients who are actively searching for your services.
This gives you a better chance at success, and it gives your target market the best chance of finding your practice when they need you!
As you can see, there are many benefits of digital marketing that will transform the way that your practice can engage with your patients. Digital marketing is the best way to reach your patients when they are most likely to be searching for services just like yours.
It’s important to have a sound digital marketing strategy before you jump into creating and distributing content or launching digital ad campaigns. Consider what your overall business goals are and create digital marketing goals that align with these objectives. Then, determine which digital marketing strategies you will use, and develop a plan for implementation and measurement.
For doctors who want to grow their patient base and expand their reach, contact InnoServ Digital today. We are one of the best health care digital marketing agencies in India helps you create a customized digital marketing plan for tangible results and improvements in your practice’s bottom line.
We know you’re busy and that the idea of increasing patient engagement and communication seems like more work for you, but it is critical for the growth of your practice and for attracting new patients. By allowing us to handle your marketing, you can enjoy the benefits without the headache.
Contact us today, and let us give your marketing plan a clean bill of health!
Let’s face it, these are unprecedented times. COVID-19 has shook the world to its core.
How would healthcare brands survive and thrive in the times of catastrophe? Healthcare leaders face a multifaceted challenge: combating the healthcare crisis on the frontlines while also tackling similar issues such as employee safety and economic challenges. It is being predicted that the economic impact of COVID-19 are going to be similar to that of the global financial crisis in 2008.
Thus, a clear brand marketing strategy is essential at the best of times. As the strategy shifts from human interaction to AI, it is certain that healthcare brand marketing strategies need to be flexible and adapt to this uncertainty. To brainstorm on the next course of action, ADMH – Adoption of Digital Marketing for Healthcare “An initiative by InnoServ Group hosted a Web Conference on “COVID -19 Impact on Healthcare Marketing, Branding and Business Model”. This virtual conference had eminent speakers from Hinduja Hospital, Fortis Memorial Research Institute, Apollo Health, Sakra World Hospital, ORAI Robotics along with other present dignitaries.
This conference has healthcare experts sharing their insights on Healthcare Marketing and Branding during and post COVID-19. Here’s a roundup of how the Pandemic is likely to shape the future of the healthcare industry.
Joy Chakraborty, COO, Hinduja Hospital, Mumbai, starts off with how the ‘new normal’ has brought in a significant constraint in interaction and treatment procedures for patients and healthcare professionals. As most OPDs have shut doors, connectivity concerns have raised eyebrows.
“A shut down in inpatient services has resulted in a huge pressure on the health system. Thus brand positioning becomes important -teleconsultation, division of zones, and the rightful use of robotics seems to be the way for healthcare services.”
There is mistrust and malpractices in the market for which we need to come up with innovative business models- which include electronic health records and telemedicine.
Private care has seen a severe financial constraint despite having more than half of hospital beds in the country, says Col. Ajay Gangoli (Retd) Director, Medical Services, Apollo Health & Lifestyle Limited, Hyderabad. Report by FICCI shows that the occupancy has hit a downfall of approximately 20-30% of the normal percentage.
“The best defense system to apply in such cases is a ‘strong healthcare system’. Indiahas been quick to respond to new challenges by immediately applying cost implementation, disaster management techniques, community awareness to hygiene, improvement in government infrastructure, importance of supply chain management and strengthening of public and private practices.”
Resilience and adaptability to adapt and innovate has prepped India to prepare faster and replicate the best practices as seen with our global healthcare partners. Collective efforts in learning, collaboration and a 360 degree change in branding methodology is the need of the hour for all healthcare brands across.
“In case when a patient comes for kidney transplant, we were uncertain if we should take the difficult step of postponing it. However, the patient seemed more confident than us. His confidence in Fortis and the confidence management control gave us a testament of us being in the right track of patient safety, confidence and loyalty. That’s the result of a positive branding testimony”, says Dr. Ritu Garg | Zonal Director, Fortis Memorial Research Institute, Gurugram.
Healthcare brands must rebuild the brand ethos and get the assurance back to the patient. In the current scenario, digital interface is the rightful direction to achieve bigger and effective patient reach. “Post COVID-19, healthcare brands need to focus on two vital criteria’s, one; communicate the activities of the hospital, second; communicate what hospital is doing for patient safety”, comments Mr. GurupradhaPoonja | Head Marketing & Sales, Sakra World Hospital, Bengaluru.
It is a transformational time, we do see an upside and an opportunity in these testing times. Establishing a market is crucial but its equally important to hold a leadership position.
Dr. Rahul Rosha, Co-Founder, Novique Health considers 3 crucial aspects to healthcare branding.
Healthcare has found itself ‘tested’ by the Pandemic. The front liners are delivering heroically, but the next normal for healthcare will be anything but normal. We then moved on to asking a bunch of pertinent questions to our leading panelist, which was moderated by Gopalakrishnan Ramachandran, Director, Kereitsu Forum, Chairman, InnoServ Group, Mumbai.
Tele-consultations has been the go-to method for patients to avoid visiting hospitals. How convenient is it in the long run, for healthcare providers and patients?
Joy Chakraborthy: Most of the healthcare brands have resorted to announcing the launch of its tele-consultation service along with appextensive features including digitalpatient records, digital prescriptions, and video consultation. The Maharashtra Medical Counsel has given a certain amount of relaxation to telemedicine. However there are a few reservations:
The positive outcome?
How do you see the Indian healthcare Industry has been a major sector in terms of providing volumes and numbers? How do you see the growth in this pandemic era and post COVID-19-era?
Col. Ajay Gangoli: Patient footfall has droppeddrastically and that has resulted in lesser work load. The ‘new normal’ may lead to a change in the basic hospital infrastructure, specialties may become more significant, patient flow pattern will change, role of technologymy amplify which could lead to a boost in telemedicine, teleconsultation, tele prescription. This Pandemic has given a push to the Government to act proactively in dealing with such outbreak issues. That being said, hospitals or healthcare clinics may not cut on the man power as digital operations may increase and they need to be well prepped to handle and control infections and be armed with prevention plans.
COVID-19 is not the first challenge faced by public health and it will not be the last. How do we foresee the future post the Pandemic?
Dr. Ritu Garg: AI can play a huge role in predicting an outbreak.As we face such challenges, we also tend to think ahead of time, manage crisis control and adopt the new norms. We will get smarter and adapt it faster. A host of safety measures will be put to action along with the universal best practices such as essential COVID testing, wearing masks, sanitizing public places and equipment’s, reduce overcrowding and minimize the level of exposure. Similar shift will happen in the billing areas, OPD chairs will be spaced out, innovation in OT, surgeon safety and deployment of negative pressure isolation rooms and ORs. It is certain that there will no longer be a panicky environment as non-transmission steps will be planned as needed.
How branding is critical for survival in this COVID-19 era?
Gurupradha Poonja: Branding during COVID-19 will be very precise.Focus will be diverted to connect with the patient base, ensure patient safety awareness and its crucial aspects. This has to be well linked with branding. The what and how is to be answered in order to create a focused plan.
The What’s
The How’s
The key to the modern day branding is all about having the right communicationat the right time and for the right audience.
There’s a unique technology for Diabetic reversal program which is out in the market. Being an innovation-focusedstartup, how do you plan to action this post COVID-19 era?
Dr. Rahul Rosha: It was time Before COVID (i.e BC as of now) that brand building for diabetes awareness followed a certain rhythm, and now in the COVID times, it’s all about escalation, accumulation, recovery. We are thoroughly invested in diabetic research, conducting public surveywhich helped us gain insights on purchase patterns, and thus design products to cater to those specific needs. Currently the target innovation would be immunity boosting. We are establishing new channels with recognized providers such as nutritionist, researchers, psychologists and othersfor a credible branding. We have adopted a variety of topics on nutrition, publishing articles in media, and thus bolstering our capabilities through select India and global partnerships in such critical are surroundings.
How AI, ML will help in branding and marketing for healthcare?
Swapnil Jain, CEO, ORAI Robotics Pvt. Ltd., Bengaluru:Artificial intelligence (AI) and machine learning are already transforming the sales and marketing process. AI, NLP, machine learning and voice searchare a match made in heaven. Our product, ORAI is for modern business conversations which seamlessly leads to one on one interaction in the healthcare arena. This BOT does many things wonderfully without the engagement of a human.
That said, website still remains the core. In medical terms, it’s the heart of a brand. Connection with patients through automated channels results in guaranteed applications, and verified prescriptions. This BOT can be seamlessly integrated with applications and digital marketing channels such as WhatsApp, Instagram, Facebook etc.
THE FAST 5: A QUICK ROUND OF QUESTIONS, ANSWERED BY OUR EXPERTS
Joy Chakraborthy: Innovations like electronic health records aid convenience and access to information. Payment mechanisms have improved the patient experience. However, EMR is not adopted in India as needed. We don’t have the complete population database yet, which leads to the duplication of diagnostic. Hospitals and other health organizations must focus on improving the quality of life and establish a better track record of patient health.
Dr. Ritu Garg: At this juncture, our government is showing us the way to move ahead with the AarogyaSetuMobile App. It wonderfully helps us understand the demographics of diseases in and around our vicinity. A call from a containment or a red zone can prepare you in advance to take appropriate measures in tackling patient health stress. Telemedicine, contactless communication, patient journey mapping, and appointment scanning process will change the operations of healthcare for the good of the people.
Col. Ajay Gangoli: It’s an area with people dependency, IT will require people for design and for its appropriate usage. Robust training must be given to people who will make use of the technology at the backend. It’s a culture of change. We must have a have vision, skill set and a suitable plan of implementation.
EHR implementation, however, can also have a significant impact on operational efficiencies, creating opportunities for healthcare organizations to leverage the same workflow automation capabilities to improve a number of cumbersome administrative processes to drive bottom line improvement.
Dr. Rahul Rosha:As it turns out, the tools for fighting pandemics are right under our noses. The medical technology to help prevent the spread of future infectious agents, and even to fight the one in our midst, exists now.Vaccine development, drug development, and various efforts under risk assessment in liaison with AI will emerge and play a bigger role. ‘Precision medicine’ is “an emerging approach for disease treatment and prevention. Big data, Teletherapeutics, and AI robots has been actively helping in fighting this plague.
Swapnil Jain:The future of healthcare is shaping up in front of our very eyes with advances in digital healthcare technologies, such as artificial intelligence, VR/AR, 3D-printing, robotics, AI chatbots, Voice AI or nanotechnology.The future of healthcare lies in working hand-in-hand with technology and healthcare workers have to embrace emerging healthcare technologies in order to stay relevant in the coming years.
The COVID-19 coronavirus infectious agent now exponentially spreading worldwide seems like a plague from a distant past. Marketing efforts must be tweaked in response to the COVID-19 national emergency. It is likely that whenever the government announces any fiscal stimulus, this industry will be looked at favorably. The industry is also likely to benefit from increase awareness about healthcare and the more government focus that this endemic is likely to result in.
CORONAVIRUS (COVID-19), a Pandemic that has taken the world down.
Little did we all know that the year 2020 would usher in such a catastrophe?
The COVID-19 outbreak, originated in China, has infested thousands of people across the globe. This Pandemic has left businesses panting and global shares have been sinking. It is really a dark age. 3 months into surviving this outbreak, it is easy to forecast how the impact will be for businesses and their marketing strategies. Certainly, the lockdown period insists us to keep a tab on businesses, forecasts, and trends while being glued to our gadgets. Millions of people are home-bound, which makes digital marketing and branding more relevant than ever.
Audience behaviour has changed across all platforms. As per a current market research conducted by Moody’s, the highest hit industry sectors are Apparel, travel and tourism, automotive manufacturers, education, healthcare, consumer durables and the least affected industry include construction, defence, packaging, pharma, FNB, telecom, etc.
As we adjust to this new reality, advertising and media industries can re-adjust their strategies and be ready in these unprecedented times. Thus we see how the digital marketing industry currently is and how it could look ahead as the nation battles the lockdown due to COVID-19.
Digital media is likely to take a hit as companies will take this time in hand to amp up their social marketing, content marketing, and SEO campaigns. Health clinics have taken the online consultation route as the contained would rather video call or message a doctor than risk picking up the virus in a surgery. Brands like Skin City India and Royal Lush clinic, Delhi were quick to resort to online consultation which has boosted their brand value and proposition. Speaking of Academia, online learning was one of the most preferred modes of learning. Today, it is the only way to stay relevant for students to keep up with their learning. Schools, colleges and Universities too cannot push their academic structure any further which leaves an option of remote learning during the coronavirus pandemic.
In lieu of attending class in person, many parents are seeking out online resources, apps and games to keep their kids’ minds engaged at home.
Many companies have been forced to rethink the way they do business. More than 30 retailers —including Apple and Nike have announced closures of all stores until the government launches a re-start. The Covid-19 threat could dampen household spending particularly on retail, eating out, recreation and leisure—which together account for 6% of the country’s GDP,” said Anshuman Magazine, chairman & CEO (India, southeast Asia, west Asia, Africa) at CBRE, a global real estate consultancy firm.With Covid-19 cases rising by the day, Indian retailers are in for a harsh summer.
Smart retailers and other businesses can take proactive steps to prepare for this, including:
Dozens of brands have paused, delayed or shifted planned marketing campaigns in the light of coronavirus. Agencies are running low as they navigate through this uncharted territory. Certainly a loud branding would backfire as brands should respond with empathy and sensitivity to the world’s concerns.
Companies in healthcare, online learning, business technology, etc will likely be in even greater demand. While retail, FNB, real estate and such consumer brands alike will need to tone down on their messaging.
Customer’s buying potential is considerably dipped; brand can still manage to stay relevant by considering their needs and provide a value through these pressing times. Brands like Big Basket, Grofers, Big Bazaar and Reliance Fresh are still operating and providing services under tight check to the consumers. Similarly, education content will always be in demand. Inspiring videos, creative designs and innovative ideas shared Academia brands will strengthen brand community and gain a significant impact on business.
Thus, it is said, in adversities one finds opportunities. Companies can still find plenty of opportunities for customers and prospects through the crisis. Although face-to-face interactions have significantly limited, one can offsetthat impact elevating the online presence.
If you need help planning your next move or revisiting your marketing strategy in response to the coronavirus crisis, we’re here to help.
Founded in the year 2005, to the year 2020, in 15 years, YouTube has had a historic journey. The now iconic red play button has become a necessary marketing staple for over a decade. Many Artists have launched their careers through YouTube and made it big. Unquestionably, video marketing should be one of the most important video marketing assets in your promotion toolbox.
When it comes to Automobile industry video marketing techniques, having a YouTube marketing strategy for your dealership or automotive group is essential in 2020 and ahead.
In the past, most automotive consumers didn’t have a concrete idea of what they wanted when they began the shopping process. Today, Google says that 69% of people are influenced by YouTube while buying a car. It has broken the record reach of traditional media influencers including TV, Newspaper and Magazines.
2020 is an advent of challenging times for the auto industry. Sales plummeting and cost of fuel soaring high, challenging times call for a strategy and often, in the moment of crisis, come great opportunities. Auto manufacturers and dealers alike are starting to recognize YouTube as a free power tool to engage its TG. Ahead you’ll read more on the YouTube video marketing trends for the auto industry in India.
Auto-related videos are the 5th most popular video category on YouTube! Video drives awareness and discovery of vehicles which revolutionizes the car buying experience than contemporary modes of advertising. Wouldn’t you want to get a glimpse of the fabric upholstery, to dashboard look to the engine under the hood watching at your own comfort?
YouTube gives you a virtual experience while on the move. The platform has more than 1.9 billion users each month and the numbers continue to rise along with its popularity. From YouTube live to 360 degree videos, to tutorials to product launches, this platform can transform your dealership and sales experience.
YouTube videos grab attention and hold our attention longer than any other form of content, but the first few seconds are crucial. If your dealership has its YouTube marketing strategies in place, you’re doing great! But don’t just take your foot off the gas, yet! If you don’t engage with viewers, they’ll stop engaging with you. Heard of out of sight, out of mind adage?
YouTube is positioned to help both consumers and brands with their experience, assisting them to connect in more meaningful ways. This gives new opportunities for brands and dealers to aid customers in what they’re choosing to watch and engage with them. More importantly, it enables them to drive better results and greater efficiencies in their marketing.
More so, here’s why Indian car dealerships shouldn’t ignore YouTube marketing in 2020:
YouTube has become one of the most important sources of independent information for car buyers. Watch time of “test drive”, “car launch” videos on YouTube has grown by more than 65% in the past 2 years. Car buyers are getting involved into the purchasing process before they contact a dealership.
Online video is changing the way consumers collect information and make purchase decisions. The audience’s growth is triggered by major OTT players who’re increasing investments in content production & distribution.
Shoppers who used online video for research said that it helped them discover a vehicle they weren’t previously aware of or considering. Majority of buyers put their trust in what they see and hear.
This strengthens the fact that what happens online impacts what happens next offline. Through online video, consumers are experiencing parts of the shopping journey that previously could only be done, including vehicle walkarounds, video test drives, and product tour.
YouTube has become one of the key sources of independent information for car buyers. Car buyers nowadays can access any type of information they need, wherever they are in the customer journey.
Now creators are showing brands how to engage viewers with a whole new range of content beyond car commercials. Research shows that consumers are showing interest particularly toward five video styles: test drives, walk-around, feature highlights, reviews, and safety tests.
Car buyers (both new and used) spend most of their time online when researching a vehicle. Consumers would prefer to buy from a dealership that offers experience and performance, even if it didn’t have the lowest price.
As per KIA motors case study to drive traffic via video marketing, they showed potential customers a series of five YouTube ads highlighting features of newly launched vehicles. This naturally increased view-through rate (VTR), decreased cost-per view (CPV), and spiked an increase in conversion rates across all countries.
97% of marketers say that video has helped increase user understanding of the vehicle or service, according to HubSpot. Video research is seen as the most popular and effective format for encouraging brand consideration.
The digital movement has transformed automotive marketing. The strongest digital marketing platforms – YouTube – has largely been a big player in the change that is been seen. YouTube reaches more people ages 18 to 34 than any cable network in India. Training these millennial eyeballs on your showroom floor through YouTube is a powerful way to leverage digital and sell more cars.
Thus, you have learned that why you must consider YouTube to be an effective marketing activity to pull audience to your page. Showcase variety and freshness in content, explore new styles and themes of videos and you’ll see your audience noticing you and may be booking their next vehicle with you!
At InnoServ, we understand the needs of the automotive marketplace. We help dealers and automobile brands to make connections with their audience. We understand and have delivered to, the exacting standards of the automotive industry in a range of styles with clients including Mercedes Benz, Jeep, Toyota, Renault, Hyundai and more.
Our services include planning & strategy, filming, studio shoots, presenter-led location videos, social video campaigns and digital PR.
We are experienced in creating location-based automotive videos. Watch Our video for Renault Mumbai was shot on location:
Get in touch to find out more about how we can help your automotive business grow. Click here to get your free video marketing audit report.
A residential project was struggling to increase sales. We took a 3-stage approach and their lead generation got a remarkable boost. A top hospital's website managed to enhance its website traffic to many folds. Our track record speaks for us.
Are you in the real estate business or do you belong to the automobile industry?
Is healthcare your area or is it FMCG? Whatever your answer is, we can help you figure out your business goals
and achieve them with the correct digital marketing strategies.
Real Estate 
Healthcare 
Education 
Automobile 
IT & ITES 
E-commerce 
FMCG 
Hospitality 
Thinking about what drives us? A quite simple goal actually! We aim to use our knowledge and expertise in the world of digital marketing to assist brands so that they obtain extraordinary and sustained growth. We have aided many brands so far to attain their best digital self and we can help you too. With us, your ROI is assured!
Read More